Question: What campaigns require manual tags on destination URLs for tracking ?
Answer:
Email campaigns require manual tags on destination URLs for tracking.
- Google Ads campaigns
- Google Analytics and email campaigns
- None of the above
- Email campaigns
The correct answer is: Email campaigns
Description: Email campaigns are tracked by using hand-operated tags by e-mail marketing specialists. By adding campaign specifications to your Links, you can identify the e-mail projects that send out website traffic to your site. When an individual clicks a reference web link, these parameters are sent to Analytics, so you can see the effectiveness of each campaign in your records. You can calculate the ROI, check the efficiency, and A/B test the advertisement copies and also messages of your e-mail advertising and marketing project making use of hand-operated labeling criteria.
Email campaign tracking tags
Following are the guidebook tags to track email campaign.
- utm_source=
- utm_medium=
- utm_campaign=
- utm_term=
- utm_content=
utm_term as well as utm_content are optional tags. Other than these tags, all are compulsory to specify.
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