Question: What feature must be enabled to use Multi-Channel Funnels ?
Answer:
To use Multi-Channel Funnels you must need to enable Goals or Ecommerce.
- Advertising features
- In-page Analytics
- Custom dimensions
- Goals or Ecommerce
The correct answer is: Goals or Ecommerce
Description: In Analytics, conversions, goals, as well as eCommerce transactions are credited to the last campaign, search, or ad that referred the customer when they converted. To use Multi-Channel Funnels, you must need to make it possible for goals and also eCommerce.
Analytics compiles conversion course information for any type of Goal or Ecommerce transaction you define. The Multi-Channel Funnels reports are created from conversion courses, the series of interactions (i.e., clicks/referrals from channels) during the 90 days1 that led up to each conversion and purchase.
Also Read: How can Performance Planner serve your business ?
