Which reports require the activation of Advertising Features

Question: Which reports require the activation of Advertising Features ?


Demographics and Interests reports require the activation of Advertising Features.

  • Cohort Analysis reports
  • Real-time reports
  • Geo reports
  • Demographics and Interests reports

The correct answer is: Demographics and Interests reports

Description: To make the Demographics as well as Passions data readily available in Analytics, you need to update Analytics to support Marketing Reporting Qualities as well as allow the Demographics and Passions reports.

To see information in these reports, you need to initially make it possible for advertising attributes in the “Demographics as well as Interests” reports for each and every building. Go into the “Admin” tab under “Property” as well as pick “Building Settings.” Under “Marketing Quality,” established “Enable Demographics and Interest Reports” to on.

When you allow Advertising and marketing Reporting Features, you allow Analytics to gather extra details from the DoubleClick cookie (web activity) and also from Gadget Marketing IDs (app activity).

Also Read: What can the Performance Planner recommend ?


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